What is LSP

engages the imagination<
• enables a detailed organisational analysis
• Based on Swiss psychologist Jean Piaget’s research:
• playing, learning, working are three facets of the same activity!
• The concept developed over several years by LEGO Executive Discovery + 2 IMD professors

when you can’t put something into words, you can build it

Top 300 project leaders were able to better understand landscape for bringing new drugs to  market – complexity, new players, new connections

It became easy to describe complex relationships in a complex process,enabling rich dialogue respecting the views and values of each team member
Dr. Niggi Iberg, People & Communication, Roche Pharma Research

Orange UK's Department of Strategy,Futurology, and Imagineering devised strategies that address the ‘emotional aspects’ of human beings

The LEGO Serious Play methodology is being used as part of Customer Experience Designer training to broaden Product Designers’ understanding of eco-system architecture

Construction